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One ERP, storefront to last mile

Multi-channel orders, multi-courier logistics, live tracking and COD & gateway reconciliation — every online sale posted to your real books.

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Ecommerce › Analytics & reports

Every number about your online business, in one place

A live command center for daily operations, plus deep-dive reports across orders, couriers, products and customers — courier scorecards, per-SKU contribution margin, geographic delivery rates, and a full ecommerce P&L. Because it all sits on your real ledger, every figure is banked truth, not a bolt-on dashboard’s estimate.

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1Command-center dashboard
7+Deep-dive report families
SKUTrue margin after every cost
P&LGross revenue to net profit
Ecommerce dashboard

The command center for daily operations

Open one screen and see the whole day at a glance: revenue and order KPIs, a revenue trend chart, where every order sits in fulfillment, and what’s actually selling. It refreshes as the business moves — no exports, no waiting on a nightly job.

  • Summary KPIs — revenue, orders, average order value and delivery rate — with a revenue chart
  • Status-distribution tiles that show how orders split across the lifecycle
  • Per-platform order and revenue breakdown across every connected store and marketplace
  • Top products by revenue and a fulfillment-funnel visualization
  • Payment-method breakdown and a live recent-activity feed
ecommerce dashboard · today
Revenue
$18.4k
+12% vs yest.
Orders
246
AOV $74.8
Delivered
91%
7-day rate
Shopify · 118 orders$8,940
WooCommerce · 74 orders$5,210
Marketplace · 54 orders$4,270
Courier & in-transit

Hold every courier to a scorecard — and watch what’s still moving

Couriers are the single biggest variable in delivered ecommerce. These reports rank them on the numbers that matter, and the in-transit dashboard keeps aging parcels from quietly turning into returns.

Individual courier scorecards

Stat cards per courier — booked, delivered, returned, RTO rate and average delivery days — alongside the top-5 destination cities that courier serves best.

Side-by-side comparison

A comparison view of delivered, returned and booked share across couriers, plus on-time vs delayed rates broken down by courier and by city.

Full scorecard table

Every courier in one sortable table — booked, delivered, RTO rate and average hours in transit — so re-routing volume to the strongest partner is a one-glance decision.

In-transit dashboard with aging

Every parcel still on the road, aged into buckets with delayed shipments highlighted, broken down by courier — with quick actions to refresh status or jump straight to the order.

Every delivered, returned and RTO figure here is the same event that hit your ledger — so a courier’s scorecard and its remittance can never disagree.

Contribution margin

True per-SKU profit, after every real cost

Most dashboards show revenue and call it performance. EloERP shows what each product actually contributes: revenue minus COGS, minus the courier cost it really incurred, minus tax, minus the loss on its returns. This is only possible because every order carries real COGS from the ledger — not a guessed average.

  • Revenue − COGS − allocated courier − tax − RTO loss, per SKU
  • Loss-maker detection that highlights SKUs bleeding money after returns
  • Break-even RTO rate per product — the return rate at which a SKU stops paying
  • By-category aggregation to see which lines carry the business and which drain it
contribution margin · wireless earbuds
Revenue (net of discount)$42.00
COGS from ledger−$19.40
Allocated courier−$4.10
Tax withheld−$1.60
RTO loss (allocated)−$3.80
Contribution$13.10
Break-even RTO rate 27% — current returns 18%, this SKU is safely profitable.
product & customer insights
Customers
4,820
312 new · 30d
Repeat rate
41%
avg LTV $268
At risk
96
no order 90d
Earbuds Pro · 214 soldmargin 31%
Phone case · 189 soldmargin 44%
Cable 2m · 62 returnedreturn 22%
Product & customer insights

Know what sells, what comes back, and who keeps buying

Product analytics and customer intelligence share one source of truth, so a product’s return rate and a customer’s lifetime value are computed from the same delivered, banked orders you already trust.

  • Per-SKU quantity sold, revenue, COGS, profit, margin, return count and stock remaining
  • Items ordered, delivered, in transit, cancelled and returned — plus top returning products
  • Customer totals, new vs repeat rate, average LTV and segmentation — VIP, repeat, new, at risk
  • Top customers by spend, distribution by city, and duplicate-suspect detection by phone
  • Safe customer merge that preserves the full order history on both records
Geography & financials

Where you win by map, and what you keep by the P&L

Delivery success is a geography problem before it’s a courier problem — and the only report that settles an argument is the one that ties out to banked cash.

Geographic performance

Delivery rate and RTO rate by destination city, risk profiling by geography, and courier coverage mapping — so you can stop shipping COD into the cities that never pay off and route the rest to whoever delivers there best.

Financial P&L

A true ecommerce profit-and-loss waterfall with a monthly breakdown and per-platform profitability — every line reconciled to the general ledger, not reconstructed from a dashboard’s guesses.

Gross revenue$214,900
Discounts−$12,400
Shipping charged out−$8,100
Tax collected−$9,300
Net revenue$185,100
COGS (from ledger)−$96,800
Gross profit$88,300
Gateway & platform fees−$6,200
Courier cost−$21,700
Returns loss−$14,500
Net profit$45,900

Gross revenue to net profit, with COGS, courier and returns all pulled from real postings — this is the number your accountant would sign, rendered for operators.

Explore the suite

Analytics reads from the same data the whole module writes

Financial Reconciliation Live Order Tracking Courier & Logistics Order Management

← Back to the Ecommerce overview

Reports you can bank on

Stop guessing which orders, couriers and products actually pay

Courier scorecards, true per-SKU margin, and a P&L that ties out to your ledger — because the analytics sit on real COGS, real courier costs and actual banked cash. Start free for 14 days.

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